The Brief
Using the voice over script provided - create a short introduction video for ERIA-RKCMPD that fits the design and branding of the upcoming website, and the units communication strategy. The video will be published to the organisations website, social media channels, and shown at conference presentations.
Research
Before beginning the video, it was necessary to gain some perspective and better understand the context in which my project takes place. Upon documenting some of my background research two key themes emerge; the geopolitical context, and cross-cultural considerations.
Geopolitical Context:
The significance of ASEAN
ERIA-RKCMPD as an organisation (values, mission, strategy, structure)
How international organisations engage with the current issue of plastic waste in the region
Cross-cultural Considerations in Design:
Methodologies and tools in cross-cultural design
Developing awareness of cultural biases
Who is the target audience and what are some relevant cultural insights?
Pre-production
1 - Inspiration
I began by finding and reviewing work from similar organisations. Using Figjam, I identified strengths and weeknesses, and noted interesting features that I might consider incorporating into the video.
2 - Brainstorm
Next I conducted a quick brainstorming session where I noted ideas in reference to the voice over script.
3 - Storyboard
Using these notes I composed a rough storyboard that supported these ideas with imagery.
4 - Mockup
Within Figma, I created a series of high-fidelity mock-ups that showed the exact design and flow I wanted the video to follow. This would present a reference point as I redesigned and animated the video in After-Effects.
Production
Animation
All animation was completed in After-Effects. Careful atttention to detail was taken to ensure motion and timing fit the organisations brand and style.
Sound Design
By layering sound effects and applying audio modulating techniques, I aim to support the visual elements and convey a sense of motion.
Colour Grading
I use colour grading to maintain visual consistency, and establish a look and feel for the video that supports the orgnisations brand image.
Feedback and Revision
The video has had several draft versions to accomadate for feedback. Adjustments to timing, images and colours were some of changes made.
Learning Outcomes
In completing this project I achieved several key learnings:
1. Gained industry experience producing a commercial grade piece of work that can be used by my host organisation.
2. Learnt to apply my skillset to an industry in which I had no previous experience.
3. Develop a greater understanding of the considerations and sensitivities in cross-cultural design.
4. Insight into the issue of plastic waste in the Asia Pacific region.
1. Gained industry experience producing a commercial grade piece of work that can be used by my host organisation.
2. Learnt to apply my skillset to an industry in which I had no previous experience.
3. Develop a greater understanding of the considerations and sensitivities in cross-cultural design.
4. Insight into the issue of plastic waste in the Asia Pacific region.
