Broadcasting M.J. Bale's journey towards sustainability.
I completed several projects for luxury meanswear brand M.J. Bale, highlighting their ongoing journey towards sustainability and recent achievement becoming carbon neutral.
CLIENT
M.J. Bale
AGENCY
Kyu Media
"The Lightest Footprint" series
ROLE
Video Editor
Camera Assistant
I edited 2 videos for M.J. Bales ‘Lightest Footprint’ campaign which follows the journey of sailor ‘2 Dogs’ as he takes on a challenge to deliver a woollen sweater from a farm in Tasmania to the organisations HQ in Sydney using zero carbon emissions.
The 'Documentary' Pitch
ROLE
Creative director
Producer
I was asked to conceive and pitch a documentary proposal to M.J. Bale management. The documentary would be part of an overall campaign broadcasting the company’s mission towards carbon neutral and beyond.
The documentary proposal received high praise from M.J. management but has not progressed to production.
